The Goal of Integrated Marketing Communication (IMC)is to Do Which

question 31

Multiple Choice

The goal of integrated marketing communication (IMC) is to do which of the following?

• A)find the most effective promotional vehicle and focus all efforts on it
• B)minimize the amount of money spent to provide a given number of promotional messages to potential customers
• C)create a variety of independent messages about a product
• D)provide a unified impression about the product

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Definitions:

HRM Practices

A set of activities and procedures implemented by the human resources department to effectively manage an organization’s workforce.

Measuring

The process of determining the size, quantity, or degree of something typically through the use of instruments or techniques.

Measure HRM Programs

The evaluation of human resource management initiatives and policies to determine their effectiveness and alignment with organizational objectives.

Society For Human Resource Management

A professional association that provides resources, global best practices, and a network for human resource professionals.