Product Placement in Television Shows and Movies Works Best If

question 81

Multiple Choice

Product placement in television shows and movies works best if the product is which of the following?

• A)the main subject of the show
• B)seamlessly integrated into the show as a player rather than as a prop
• C)subtly and persistently displayed in the background of the show or movie
• D)used as a prominent prop in at least two to three scenes

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Definitions:

Third-Country National

An individual who is a citizen of a country but works and resides in a country other than their country of citizenship.

Host-Country National

Individuals who are citizens of the country where a multinational company's subsidiary or operation is located.

Parent-Country National

An employee who is a citizen of the country where the headquarters of the multinational company is located, working abroad.

Parent-Country National

An employee who is a citizen of the country where the multinational company has its headquarters, working abroad in a foreign branch or subsidiary.