Marketers in the Clothing Business Often Create Private Brands in an Effort

question 137

Multiple Choice

Marketers in the clothing business often create private brands in an effort to do which of the following?

• A)bolster a reputation that links to the company's brand
• B)create and protect an upscale image
• C)gain exposure based on product recognition
• D)leverage strengths to enter new markets

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Definitions:

Contract Law

The body of law that governs the formation, performance, and enforcement of agreements between parties.

Statute

A written law passed by a legislative body.

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Court-imposed solutions based on fairness to resolve a dispute, including injunctions and specific performance.

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Pertains to a state of advancement or growth, often used in the context of societies, technologies, or economies which have reached a high level of sophistication.