Which of the Following Is the Most Accurate Statement About

question 105

Multiple Choice

Which of the following is the most accurate statement about trends affecting promotion?

• A)Changes in technology have made it important for firms to focus their promotional efforts on passive forms of entertainment.
• B)Changes in technology are creating both major threats and major new opportunities for those creating promotional messages.
• C)Promotion is likely to become much less important in the future.
• D)Promotional strategies that worked well in the past are likely to be successful in the future.

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Definitions:

Master Budget

A comprehensive financial planning document that includes all of an organization's budgets and financial plans.

Total Budgeted Fixed Costs

The sum of all costs that do not change with the level of production or sales over a certain period.

Master Budget

The master budget is a comprehensive financial planning document incorporating all other budgets, which outlines an organization's financial and operational goals.

Responsibility Accounting

A part of management accounting that involves accumulating and reporting revenues and costs on the basis of the manager who has the authority to make the day-to-day decisions about the items.