When It Comes to the Promotional Messages They Receive About

question 144

Multiple Choice

When it comes to the promotional messages they receive about a product,consumers do which of the following?

• A)tend to forget one message as soon as another message is presented
• B)respond mostly to messages that appeal to their sense of humour
• C)combine information from the various sources to create a unified impression of the product
• D)filter the messages and ignore any that aren't consistent with their previously held opinions

---

Definitions:

Continuous Process

An ongoing operation that runs 24/7 without interruption, often seen in manufacturing.

Core Principles

Core principles refer to fundamental beliefs or guidelines that are at the heart of a system, theory, or practice.

Professional Selling

The process of offering products or services to customers in an ethical, trustworthy manner with the goal of making a sale.

Referrals

Recommendations made by satisfied customers or clients to their network, introducing potential customers to a business or service.