As the Head of a New Product Development Team at McDonald's,you've

question 68

Multiple Choice

As the head of a new product development team at McDonald's,you've worked hard to come up with healthy new foods to put on the company's menu.Now you want to promote your new menu options.Given the key points of contact between McDonald's and its customers,these promotional efforts should probably focus on which of the following?

• A)television and radio ads coupled with colourful in-store displays
• B)generating word-of-mouth from loyal customers
• C)a major direct mail and e-mail campaign
• D)trying to attract publicity from local newspapers around the country

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Definitions:

Orgasm

The height or climax of sexual excitement, involving involuntary muscle contractions, release of sexual tensions, and usually, subjective feelings of pleasure.

Evolutionary Perspective

A theoretical approach in psychology that examines human thoughts and behaviors through the lens of natural selection and survival.

Instinctive Behaviors

Actions or reactions that an organism is innately predisposed to perform without being learned.

Genetically Transmitted

Refers to traits or disorders that are passed from parents to their offspring through their genes.