Which of the Following Describes the Big Idea That Results

question 63

Multiple Choice

Which of the following describes the big idea that results from a successful creative development process?

• A)It is usually based on a humorous exaggeration of the firm's core values.
• B)It is a meaningful, believable, and distinctive concept that cuts through the clutter of promotional messages.
• C)It is a single key concept that is both rational and emotional in its appeal.
• D)It is a message that is easily transferable to other cultures.

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Definitions:

Mercedes

A German global automobile marque known for luxury vehicles, buses, coaches, and trucks.

Income

Regularly received financial returns from participation in work or through the investment of capital.

Buicks

A brand of automobiles produced by the American automotive manufacturer General Motors (GM), known for its range of sedans, SUVs, and crossovers.

Income

The flow of money that one earns from their profession or by making investments, typically received at predetermined intervals.