Which of the Following Statements About Translating Big Ideas Across

question 150

Multiple Choice

Which of the following statements about translating big ideas across cultures is most accurate?

• A)Each country is so unique that a successful big idea in one country is almost always a failure in other countries.
• B)Big ideas are so basic and meaningful that they almost always can be used in a variety of cultures without significant changes.
• C)Big ideas are a meaningful promotional concept only in Western nations, but within those nations they tend to translate very easily.
• D)While some big ideas are easy to translate into another culture, others require significant retooling to be effective.

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Definitions:

Preapproach Stage

A preparatory step in the sales process where the salesperson gathers relevant information about a potential customer before making contact.

Buying Role

Describes the activities and responsibilities of individuals or entities involved in purchasing decisions or transactions in various contexts.

Preapproach Stage

The phase in the sales process where research and planning are conducted before making initial contact with a potential customer.

International Sales

International sales involve the selling of goods and services across national borders, requiring knowledge of various markets, cultures, and regulations.