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What Are Sponsorships, and How Are They Used as a Promotional

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Essay

What are sponsorships, and how are they used as a promotional tool? Give examples of some sponsorships you have seen. What impact has it had on your impression of the company and/or its products?


Definitions:

Dominant Discourses

Prevailing narratives or patterns of communication that shape societal norms, values, and beliefs.

Serial Monogamy

A pattern of engaging in successive monogamous sexual relationships.

Friends With Benefits

A relationship between two individuals that includes sexual activity without the commitment of a traditional romantic relationship.

Transphobia

Transphobia encompasses negative attitudes, feelings, or actions directed towards transgender people or transsexuality in general, often resulting in discrimination, hatred, and social exclusion.

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