Super King Groceries Is in Competition with Some of the Larger

question 149

Multiple Choice

Super King Groceries is in competition with some of the larger chain stores in the area and offers services not provided by its competitors (e.g.,car service,curb service,delivery service) .Because Super King is not as large as some retailers,prices are moderately higher.Why does this not seem to hurt the store's business?

• A)Super King's products are marketed better.
• B)Super King customers receive value not provided by the other stores.
• C)Super King has richer customers.
• D)Customers just don't like the competitors' products or the poor service from their employees.

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