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What did consumers find during the marketing era?
Expected Rate of Return
The weighted average of all possible returns for an investment, accounting for the probability of each outcome.
Economic States
Various conditions describing the performance of an economy, such as growth, recession, or stability.
Arithmetic Average
The sum of values divided by the number of values, used for calculating the mean.
Security Market Line
A graphical representation in finance that shows the expected return of assets or portfolios as a function of their risk (beta), according to the Capital Asset Pricing Model.
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