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What did businesses concentrate on during the marketing era?
Correlation Coefficient
A numerical index that reflects the relationship between two variables, specifically how the value of one variable changes when the value of the other variable changes.
Prediction Error
The difference between observed values and the values predicted by a model, used as a metric to evaluate the accuracy of predictions.
Absolute Value
The non-negative value of a number disregarding its sign; representing its distance from zero on the number line.
Criterion Variable
The dependent variable that is predicted or explained by independent variables in a study.
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