If the Cost of an Ice-Cold Coke Is More Expensive

question 72

Multiple Choice

If the cost of an ice-cold Coke is more expensive during the summer months,how will this affect consumers' purchasing behaviour?

• A)They will not buy at Coke all.
• B)They will buy less due to the increase in price.
• C)They will buy no more or less due to the increase in price.
• D)They will buy more due to the increase in price.

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Definitions:

Managers

Individuals in an organization responsible for directing and overseeing the work of a group of employees.

Emotional Dissonance

The conflict or incongruity between one's experienced emotions and the emotions one displays in accordance with societal or occupational roles.

Surface Acting

A behavioral concept where individuals fake or modify their external expressions or emotions to meet certain expectations.

Deep Acting

An emotional labor strategy where individuals attempt to feel the emotions they are supposed to display, rather than just superficially acting them out.