One Reason Given to Justify a Conglomerate Merger Is the Desire

question 13

True/False

One reason given to justify a conglomerate merger is the desire to diversify into new markets,thus reducing the risk associated with adverse conditions in any single market.

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Definitions:

Compensating

Offering something, typically money, to make up for loss, suffering, or injury, or to balance out a perceived deficiency in a business transaction.

Evaluating

The process of making judgments about the value, performance, or quality of a product, service, or outcome.

Personal Selling Process

The series of steps salespeople follow when selling a product or service, including prospecting, approaching, presenting, handling objections, closing, and follow-up.

Preapproach

In the personal selling process, occurs prior to meeting the customer for the first time and extends the qualification of leads procedure; in this step, the salesperson conducts additional research and develops plans for meeting with the customer.