Examlex
A business entity that allows others to operate a business using its name, trademark, business methods, and products in exchange for money and other considerations is called a franchisee.
Necker Effect
An optical illusion related to the perception of a two-dimensional drawing of a cube, which can spontaneously appear to switch orientation.
McCullough Effect
A phenomenon where prolonged exposure to colored gratings causes the visual system to adapt and see complementary colors in grayscale patterns.
Perceptual Constancies
The tendency to perceive objects as unchanging, despite changes in sensory input, such as changes in illumination, angle, or distance.
Bottom-Up Processing
A perceptual approach where processing begins with the sensory input and works up to the formation of a perceptual experience.
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