A Business Plan Should Include Which of the Following Topics

question 151

Multiple Choice

A business plan should include which of the following topics?

• A) an appendix that describes the research about the firm's market and industry
• B) a description of the good or service and an explanation of the need it will fill
• C) a detailed description of the firm's bankruptcy plans
• D) a short financial plan, including how the firm intends to raise the money needed to get the business up and running

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Definitions:

Market Share

The percentage of an industry or market's total sales that is earned by a particular company over a specified time period.

Cost-effective

Being economical in terms of the results achieved for the amount of money spent.

Segmenting

The method of segmenting a wide market of consumers or businesses into smaller groups based on common traits.

Segmentation

The process of dividing a market into smaller groups with similar needs or characteristics to target marketing efforts more effectively.