Which of the Following Statements About Psychographic Segmentation of Markets

question 97

Multiple Choice

Which of the following statements about psychographic segmentation of markets is most accurate?

• A)It is most often used in the B2B market.
• B)It is seldom used as the core basis for segmentation but instead complements other types of market segmentation in B2C markets.
• C)It is the single most important approach to market segmentation for both the B2B and B2C markets.
• D)It is the vital starting point for most efforts to segment B2C markets but is seldom used in the B2B market.

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