Customer Relationship Management Is the Ongoing Process of Acquiring, Maintaining

question 54

True/False

Customer relationship management is the ongoing process of acquiring, maintaining, and growing profitable relationships by delivering unmatched value.

Comprehend the pros and cons of apologizing within business messages.

Understand the importance and strategies of delivering negative messages effectively.

Identify the components of a well-constructed buffer and its purposes.

Recognize the difference between direct and indirect approaches in negative messages.

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Definitions:

George Ritzer

An American sociologist known for his work on consumerism, globalization, and the concept of "McDonaldization," which describes the process by which principles of the fast-food industry dominate sectors of society.

Prosumer

A portmanteau of producer and consumer, indicating individuals who produce some of the goods and services entering their consumption.

Consumer

An individual who purchases goods and services for personal use from the available offerings in the market.

Deterritorialization

A concept in socio-cultural studies that refers to the weakening of the ties between culture and geographical location, often as a result of globalization.