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Business leaders use target markets, which divide the market into smaller groups based on attitudes, interests, and values.
Honesty
The quality of being truthful and transparent in one's actions and statements.
Fair Use Rule
A legal doctrine that permits limited use of copyrighted material without requiring permission from the rights holder, typically for purposes such as critique, news reporting, or scholarly research.
Copyrighted Works
These are creations such as books, music, software, and art that are legally protected, preventing unauthorized replication or use.
Trademarks
Symbols, names, or signs used by businesses to identify their goods or services and distinguish them from competitors.
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