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Environmental Scanning Is the Process of Segmenting the Market into Individual

question 39

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Environmental scanning is the process of segmenting the market into individual responses to various products. This includes the benefits consumers seek from products and how consumers use products.


Definitions:

Product

The result of a process or chemical reaction, typically described in the context of what is synthesized or created.

Reaction

A process in which chemical substances interact, leading to the reorganization of their atomic or molecular structure.

Organic Product

A compound derived from living organisms or their byproducts, often used in reference to naturally produced chemicals.

Reaction

A process in which substances interact to form new substances with different chemical properties.

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