Whether They Realize It or Not, Consumers Go Through All

question 93

True/False

Whether they realize it or not, consumers go through all of the steps involved in the purchase decision process for every purchase they make.

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Definitions:

Dual Processing

The theory that the mind operates on two levels: a fast, automatic, unconscious level, and a slower, more deliberate, conscious level.

Consciousness

The capability to observe and think about one’s own self, emotions, mental processes, immediate environment, and personal experiences.

Tobacco Product

Any product made or derived from tobacco intended for human consumption, including but not limited to cigarettes, cigars, pipe tobacco, and snuff.

E-Cigarettes

Electronic devices that simulate the act of tobacco smoking by producing an aerosol, often containing nicotine, that the user inhales.