Primary Data Is the First Type of Data Marketers Obtain

question 120

True/False

Primary data is the first type of data marketers obtain. They turn to secondary data only if the primary data alone is not sufficient.

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Definitions:

Property Tax

A tax assessed on real estate by the local government and based on the property's value.

Adjusting Journal Entry

A journal record used to adjust the balances in various ledger accounts to more accurately reflect income and expenses for the period.

Supplies Account

An account that tracks the cost of supplies not yet used by a business.

Adjusting Entry

An accounting entry made into a ledger after the end of the accounting period to allocate income and expenditure to the period in which they actually occurred.