In the Context of Relationship Marketing, Which of the Following

question 97

Multiple Choice

In the context of relationship marketing, which of the following is an example of a limited relationship?

• A) when the marketer maintains an extensive database with information about limited customers
• B) when a firm asks a key client to participate in product development
• C) when a firm outsources some (but not all) of its marketing functions to a wholesaler or retailer in order to streamline its marketing efforts
• D) when a company sends newsletters and special offers to customers via regular e-mails

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Definitions:

Saltwater

Water containing a significant concentration of salts, typically found in oceans and seas, as opposed to freshwater in lakes and rivers.

Diagram

A simplified drawing or plan that represents the components or workings of something, typically used to explain how it functions or is structured.

Freshwater

Water that has a low salt concentration, typically found in rivers, lakes, and streams, and essential for drinking, agriculture, and sanitation.

Diagram

A simplified drawing showing the appearance, structure, or workings of something, typically used to explain how it functions.