When Firms in B2C Markets Divide Up the Market According

question 69

Multiple Choice

When firms in B2C markets divide up the market according to values, attitudes, and lifestyles, what type of segmentation are they using?

• A) interest-based segmentation
• B) psychographic segmentation
• C) user-defined segmentation
• D) demographic segmentation

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Definitions:

Recombinant DNA

Any DNA molecule made by combining genes from different organisms.

Cosmid Cloning Vectors

A type of cloning vector used in molecular biology and genetic engineering to artificially build bacterial strains with large DNA fragments.

Bacterial Artificial Chromosomes

Engineered DNA molecules used in genetics and molecular biology research to clone large DNA fragments from an organism's genome.

DNA Profile

A unique pattern of DNA characteristics that can be used to identify an individual or to compare genetic relationships.