Which Set of Terms Describes Approaches Used by B2C Marketers

question 123

Multiple Choice

Which set of terms describes approaches used by B2C marketers to segment their markets?

• A) reactive, adaptive, and resistant responders
• B) opportunistic, altruistic, and grassroots buyers
• C) bleeding-edge, leading-edge, and seeding-edge customers
• D) demographic, psychographic, and behavioural factors

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Definitions:

Virtual Organization

A company that operates and collaborates through electronic means, often without a physical presence.

Boundaryless Organization

A type of company structure that eliminates traditional barriers between departments as well as barriers between the organization and the external environment.

Functional Organization

An organizational structure where the company is divided into departments based on their functions or specialties, such as marketing, finance, and operations.

Collaborative Structure

An organizational format that promotes teamwork and joint efforts across departments or groups to achieve common objectives.