Which of the Following Statements About Psychographic Segmentation of Markets

question 97

Multiple Choice

Which of the following statements about psychographic segmentation of markets is most accurate?

• A)It is most often used in the B2B market.
• B)It is seldom used as the core basis for segmentation but instead complements other types of market segmentation in B2C markets.
• C)It is the single most important approach to market segmentation for both the B2B and B2C markets.
• D)It is the vital starting point for most efforts to segment B2C markets but is seldom used in the B2B market.

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Definitions:

Third Parties

Third parties are political parties in a two-party system that are not one of the two dominant parties. They offer alternative policies and candidates but often face significant challenges in gaining widespread electoral support.

Federal Matching Funds

Public funds provided to match private donations to political candidates under certain conditions, aiming to reduce the influence of private money in elections.

Proportional Representation

An electoral system in which parties gain seats in proportion to the number of votes cast for them, offering a more direct reflection of public opinion in legislative bodies than winner-take-all systems.

Winner-Take-All

An election system in which the candidate with the most votes wins the entire election, with no rewards or positions given to those who finish in second place or lower.