The Ability of Firms to Take Advantage of Mass Customization

question 94

Multiple Choice

The ability of firms to take advantage of mass customization and just-in-time inventory methods demonstrates the importance of which of the following types of elements in a firm's marketing mix?

• A)economic
• B)technological
• C)promotion
• D)distribution

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Definitions:

General Level

A term that might refer to the overall state or condition of something, but not a specific financial term.

Prices For Goods

The amount of money required to purchase products, which can fluctuate based on factors like supply, demand, and inflation.

Interest Rates

The amount charged by a lender to a borrower for the use of assets, usually expressed as a percentage of the principal.

Investment Expenditures

The outlays made by firms, government, or individuals to purchase goods and services that can create future benefits.