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Which of the Following Are Psychological Influences That Affect Consumer

question 14

Multiple Choice

Which of the following are psychological influences that affect consumer behaviour?

Acknowledge the impact of memory impairments and amnesia on everyday life.
Identify the factors affecting the reliability and accuracy of memory recall.
Identify different types of memory tests.
Understand the process and importance of exact reproduction in memory testing.

Definitions:

Fluid intelligence

The ability to reason and solve new problems independently of previously acquired knowledge.

Retrospective memory

The process of recalling past events, information, or experiences from one's memory.

Working memories

The part of short-term memory that is concerned with immediate conscious perceptual and linguistic processing.

Explicit memory

The conscious, intentional recollection of factual information, previous experiences, and concepts.

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