If Sales of a Once Rapidly Selling Product Turn Sluggish

question 19

True/False

If sales of a once rapidly selling product turn sluggish over time, marketers may be able to extend its life cycle by changing the marketing mix or making changes to the product itself.

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Definitions:

Tangible

Relating to or representing things that have physical form and substance; can be touched or felt.

Cost Basis

The original value of an asset for tax purposes, typically the purchase price, adjusted for stock splits, dividends, and return of capital distributions, used to calculate capital gains or losses upon sale.

Appraisal Value

an estimated market value of an asset, typically determined by a professional appraiser based on condition, market trends, and other factors.

Purchase

The act of acquiring goods or services, often involving a legal transaction.