The First Step in Personal Selling Is Identifying Potential Customers

question 224

True/False

The first step in personal selling is identifying potential customers and choosing the ones most likely to buy the product. This step is known as prospecting and qualifying.

---

Definitions:

Sour Pickles

A type of food preserved in a solution of vinegar or brine, characterized by its sour taste.

Salivation

The secretion and release of saliva into the mouth, which is often triggered by the sight, smell, or thought of food.

Conditioned Stimulus

An initially neutral trigger that, upon being paired with an unconditioned stimulus, in time elicits a conditioned response.

Novel Stimulus

A new or unfamiliar stimulus that has not been previously experienced by an organism, which can attract attention and elicit responses.