Discuss the Role of Retailing in a Distribution Channel

question 23

Essay

Discuss the role of retailing in a distribution channel.Include a description of the two main categories of retailers,and explain how they differ from each other.Give two examples of key types of retailers for each major category.Do the two main categories have to be mutually exclusive? Explain your answer.

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Definitions:

Unconscious-Processing

Cognitive processing that occurs without conscious awareness, influencing perceptions and decisions without our explicit knowledge.

Problem-Space

The set of all possible states or configurations that can be reached in solving a problem or achieving a goal.

Mental Set

A predisposition to approach a problem in a particular way, often influenced by past experiences.

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used.