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High/low Pricing Is the Strategy of Charging Some Customers a High

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High/low pricing is the strategy of charging some customers a high price while charging other customers a low price for exactly the same product at the same time.


Definitions:

Raw Materials Purchased

The cost of raw inputs bought for the production of goods, including commodities like steel, cotton, or plastic.

Average Raw Materials Inventory

A measure of the average amount of raw materials on hand over a certain period, indicating how efficiently a company manages its stock of raw supplies.

Total Quality Management

An organization-wide approach to continuously improving the quality of products, services, and processes by focusing on customer satisfaction.

Inventory

The total amount of goods or materials held by a company for the purpose of resale or production.

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