Which Statement About Cost-Based Pricing Is Most Accurate

question 57

Multiple Choice

Which statement about cost-based pricing is most accurate?

• A)It determines price by adding a fixed margin to the per-unit cost of the product.
• B)It is popular among marketers because the stability of variable costs makes it simple to apply.
• C)It uses the same approach for setting prices as the demand-based approach.
• D)It is an interesting theoretical approach to pricing, but it is seldom used in the real world.

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