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Given the nature of their products, many service firms base their facility location decisions primarily on which of the following?
Defense Mechanism
Unconscious psychological strategies used to cope with reality and maintain self-image.
Rationalization
An ego defense mechanism in which one creates acceptable reasons for unwanted or undesirable behavior.
Intellectualization
A defense mechanism in which reasoning is used to block confrontation with an unconscious conflict and its associated emotional stress.
Pleasure Principle
The pursuit of gratification that characterizes id functioning.
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