Examlex
Which statement best describes the difference between the terms "rewards" and "incentives"?
Direct-Mail Messages
Targeted communication sent through postal mail to advertise or inform recipients about products, services, or events.
Personalized
Tailored or customized to meet the specific needs or preferences of an individual.
Tangible
Real or physical objects that can be perceived by touch, as opposed to ideas or digital assets which are intangible.
AIDA
An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.
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