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What determines the contextual variables?
Brand Driven
An approach where brand identity and values guide decision-making processes and strategies within an organization.
Creative Brands
Brands that are distinguished by their innovative approaches in marketing, design, and engagement with consumers, often leading to a strong brand image.
Incremental Innovation
Refers to gradual and continuous improvements made to a product or service over time to enhance features or efficiency.
Brand Driven
Refers to businesses or strategies that prioritize brand development and management as a core component of growth and success.
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