What Two Main Aspects Need to Be Considered to Help

question 37

Multiple Choice

What two main aspects need to be considered to help you determine what you want the executive compensation system to accomplish?

• A) a symbolic aspect and a market aspect
• B) a behavioural aspect and a market aspect
• C) a behavioural aspect and a symbolic aspect
• D) a pay equity aspect and a market aspect

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Definitions:

Customer Benefit

The value or advantage that a customer receives from using a product or service, often leading to their satisfaction and loyalty.

SPIN

is a sales technique model that stands for Situation, Problem, Implication, and Need-payoff, guiding salespersons to ask questions leading to a sale.

Shock Approach

A technique used in sales and marketing to grab attention by surprising or startling the potential customer.

Curiosity

A strong desire to know or learn something, often driving exploration and innovation.