Examlex
What benefit system provides employees with the choice between two or more fixed plans?
Collecting Data
The process of gathering information from various sources for analysis in order to make informed decisions or understand trends.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including about the potential customers and competitors.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally categorized into product, price, place, and promotion.
Targeting Customers
The strategic process of identifying and reaching out to specific groups of consumers who are deemed most likely to purchase a company's products or services.
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