If an Outside Agency Was Brought in to Conduct Work

question 54

Multiple Choice

If an outside agency was brought in to conduct work for a research project after the first three steps in the marketing research process were completed,which step would the agency conduct?

• A) define the problem
• B) develop an approach to the problem
• C) formulate the research design
• D) correct the problem
• E) doing fieldwork or collecting data

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Definitions:

Contingency

A future event or circumstance that is possible but cannot be predicted with certainty, often used in psychology to describe the relationship between behavior and its consequences.

DRO

Differential Reinforcement of Other behavior, a technique used in behavioral therapy to encourage the occurrence of desired behaviors by only rewarding behaviors other than the undesirable one.

Variable-Ratio

A reinforcement pattern in which a reaction is rewarded following a random number of responses, resulting in consistent and elevated rates of response.

Fixed-Ratio

A reinforcement schedule where a response is reinforced only after a specified number of responses have occurred.