The Marketing Chief of Fossil Is Considering the Introduction of a Super

question 47

Multiple Choice

The marketing chief of Fossil is considering the introduction of a super functional,fashionable wristwatch for men and women priced at $99.For this,he decided on 30 telephonic interviews from their customer database,50 valid survey responses from individuals whose income is greater than $60,000 and 2 focus-groups.To which of the six steps of the marketing research process do the actions of the marketing chief for Fossil fall into?

• A) defining the problem
• B) developing an approach to the problem
• C) doing analysis
• D) doing fieldwork or collecting data
• E) formulating the research design

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Definitions:

Business Strategy

A plan of action or set of decisions aimed at achieving specific business objectives and gaining a competitive advantage.

Poker Strategy

An approach or set of tactics employed in the game of poker or metaphorically in negotiations, emphasizing bluffing, reading opponents, and strategic decision-making.

Machiavellianism

A personality trait characterized by cunning, strategy, and a willingness to use manipulation or deceit to achieve one's ends.

Ethical Conduct

Behavior that is consistent with a set of moral principles or standards governing the appropriate conduct for an individual or group.