In Order to Compare the National Retailers' Success in Selling

question 24

Multiple Choice

In order to compare the national retailers' success in selling its brands of digital cameras with the national retailers' success in selling traditional camera equipment,the marketing manager for Sony decided to use the billing information Sony has for these national retailers.This information is fed into spreadsheets formatted in tabular form and updated continuously as accounts change.In doing so,the marketing manager for Sony utilized which one of the following?

• A) a rolling audit
• B) a functional system
• C) an expert system
• D) a decision support system
• E) a marketing information system

---

Definitions:

Psychodynamic School

A psychological perspective that emphasizes unconscious psychological processes and contends that childhood experiences are crucial in shaping adult personality.

Gestalt Therapy

A form of psychotherapy emphasizing personal responsibility and focusing on the individual's experience in the present moment, the therapist-client relationship, the environmental and social contexts of a person's life, and the self-regulating adjustments people make as a result of their overall situation.

Person-Centered Therapy

A nondirective insight therapy based on the work of Carl Rogers in which the client does all the talking and the therapist listens.

Carl Rogers

An influential American psychologist who founded the person-centered approach in psychotherapy.