Competitive Intelligence (CI)may Be Defined as the Process of Enhancing

question 77

True/False

Competitive intelligence (CI)may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment.

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Definitions:

Metaphor

A figure of speech where a word or phrase is applied to an object or action to which it is not literally applicable, in order to suggest a resemblance.

Organism

An individual living entity that can react to stimuli, reproduce, grow, and maintain homeostasis.

Organizational Culture

The shared values, beliefs, and practices that characterize an organization and influence its members' behavior.

Cultural Studies

The study of everyday popular culture and systems of meaning. How do people construct meaningful lives in the context of systems of power and control?