ABC Is a Company Which Is Involved in Selling Data

question 51

Multiple Choice

ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola.The data are primarily collected through surveys,purchase and media panels and scanners.What kind of service does ABC provide in the marketing research industry?

• A) internet service
• B) data analysis service
• C) limited-service suppliers
• D) coding and data entry services
• E) syndicated services

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Definitions:

Import Purchase

The act of buying goods and services from a foreign country to be brought into the buyer's home country.

Foreign Currency

Money or other form of payment issued by a government other than the home country of the business or individual.

Appreciates

Refers to an increase in the value of an asset over time, often influenced by market dynamics or enhancements to the asset.

Cash Flow Hedge

A hedge of the exposure to variability in cash flows of a recognized asset or liability, or a forecasted transaction, that could affect profit or loss.