Outside Marketing Research Companies Hired to Supply Marketing Research Data

question 61

Multiple Choice

Outside marketing research companies hired to supply marketing research data are called ________.

• A) horizontal suppliers
• B) vertical suppliers
• C) external suppliers
• D) internal suppliers
• E) full-service suppliers

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Definitions:

Utility

The benefits or customer value received by users of the product.

Retailing

All activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use.

Marketing Activity

Any action or task carried out by a company to promote and sell its products or services, including advertising, promotions, and public relations.

Customer Value

Customer value refers to the perception of benefits derived from a product or service in relation to its cost, influencing buying behavior and customer loyalty.