In Order to Compare the National Retailers' Success in Selling

question 24

Multiple Choice

In order to compare the national retailers' success in selling its brands of digital cameras with the national retailers' success in selling traditional camera equipment,the marketing manager for Sony decided to use the billing information Sony has for these national retailers.This information is fed into spreadsheets formatted in tabular form and updated continuously as accounts change.In doing so,the marketing manager for Sony utilized which one of the following?

• A) a rolling audit
• B) a functional system
• C) an expert system
• D) a decision support system
• E) a marketing information system

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Definitions:

Job Cost Sheet

A document or record that tracks the expenses associated with a specific job or project, including materials, labor, and overhead costs.

Job Cost Sheets

Are documents used in cost accounting to record the materials, labor, and overhead costs associated with a specific job or project.

Actual Direct Material

The raw materials physically used in the manufacturing process, measured against the planned or standard materials cost.

Actual Manufacturing Overhead

The real costs incurred during production that are above direct labor and materials, including utilities, depreciation, and maintenance.