A Limitation of Social Media in Understanding Consumer Behavior Is

question 42

True/False

A limitation of social media in understanding consumer behavior is that we cannot determine how consumers interact with each other over time.

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Definitions:

Status Quo

The existing state or condition of a situation, which is often seen as the standard or norm.

Entitativity

The perception or degree to which a group is seen as being a coherent, distinct, and unified entity.

Ingroup Bias

The inclination to prefer individuals from one's own group rather than from other groups.

Cohesive

Characterized by or causing unity and togetherness among individuals or elements in a group.