Interviews with Industry Experts,individuals Knowledgeable About the Firm and the Industry,may

question 71

Multiple Choice

Interviews with industry experts,individuals knowledgeable about the firm and the industry,may help formulate the marketing research problem.Which of the following statements is true about interviews with industry experts?

• A)These experts may be found both inside and outside the firm.
• B)Typically,expert information is obtained by unstructured personal interviews without administering a formal questionnaire.
• C)It is helpful to prepare a list of topics to be covered during the interview.
• D)All of the above are true.

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Definitions:

Channels

Mediums or pathways through which messages are communicated from sender to receiver, such as verbal, non-verbal, written, and digital forms.

Receiver

In communication, the individual or group who interprets and attempts to understand the message sent by another person or entity.

Sender

In the context of communication, the person or entity that initiates the message being conveyed to another party.

Encoder

A device or algorithm that converts data or signals from one format into another for the purposes of standardization, speed, or security.