Which Sources of Secondary Data Would Be Helpful in Defining

question 7

Multiple Choice

Which sources of secondary data would be helpful in defining the problem of Wendy's increasing its share of the fast food market?

• A) a field research project conducted by Wendy's to answer the question of how to increase its share of the fast food market
• B) a report from the Fast Food Retailers Association on changing preferences for consumer tastes
• C) a U.S. Census Bureau report on the changing demographic profile of the U.S. consumer
• D) all of the above
• E) B and C only

---

Definitions:

Convertible

Refers to financial instruments or securities, like bonds or preferred stock, that can be transformed into another form, usually common stock, under certain conditions.

Dilutive Security

A financial instrument, like an option or convertible bond, that may reduce earnings per share by increasing the total number of shares outstanding.

Preferred Stock

A class of ownership in a corporation that has a higher claim on assets and earnings than common stock, usually with fixed dividends and without voting rights.

Bonds Payable

Bonds payable are long-term liabilities representing money a company must pay back to bondholders, typically at specified interest rates and dates.