All of the Following Are Characteristics of a Marketing Research

question 87

Multiple Choice

All of the following are characteristics of a marketing research problem EXCEPT:

• A) asks what the decision maker needs to do.
• B) asks what information is needed and how it should be obtained.
• C) is information oriented.
• D) focuses on the underlying causes.
• E) A and D

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Definitions:

Cognition

The act of obtaining knowledge and insights through the faculties of the mind, personal experiences, and sensory input.

Anxiety

A feeling of worry, nervousness, or unease about something with an uncertain outcome, often reflecting a concern about future events.

Individual Level

Focuses on the behavior, characteristics, and experiences of an individual, as opposed to the dynamics of groups or societal levels.

Physiological Level

Pertains to the basic physical and biological functions that maintain a living organism.