Which of the Following Is NOT an Example of a Descriptive

question 67

Multiple Choice

Which of the following is NOT an example of a descriptive research goal?

• A) to develop a profile of a target market
• B) to determine the cause of a sales decrease
• C) to estimate the frequency of product use as a basis for sales forecasts
• D) to determine the degree to which marketing variables are associated
• E) to determine the relationship between product use and perception of product characteristics

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Definitions:

Dividends

Corporation's profit distributions made as payments to its shareholders.

Financial Position

A snapshot of a company's assets, liabilities, and equity at a particular point in time, showing the economic resources it controls and owes.

Matching Principle

The Matching Principle is an accounting concept that necessitates the recording of expenses in the same period as the revenues they helped to generate, ensuring accurate financial reporting.

Production Costs

The total expenses incurred in the manufacturing of a product or delivering a service, including raw materials, labor, and overhead costs.